Direct answer
CRM focuses on leads, customers and sales activity. ERP connects back-office processes. Many businesses need both and link them.
Compare the focus
- CRM: leads, customers and sales activity
- ERP: operations, stock and finance
- CRM users are often sales and service teams
- ERP users are often operations and finance teams
- Start with the area causing the most pain
Choose the starting point
Start with the area causing the most pain and plan integration later.
Continue exploring
Frequently asked questions
What is the short answer?
CRM manages customer relationships; ERP manages operations. Many businesses need both.
What should a business do next?
Start with the area causing the most pain and plan integration later.