Direct answer
Design for phones first, load quickly on mobile networks, offer WhatsApp and phone contact, and consider language and payment preferences in each country.
Considerations
- Mobile speed and lightweight pages
- Local contact options and addresses
- Currencies and payment methods
- English plus Swahili or French where useful
- Separate country pages only with genuine local content
Start with the market
Identify target countries and plan local content only where it adds value.
Continue exploring
Frequently asked questions
What is the short answer?
Design mobile-first with local contact, payments and languages in mind.
What should a business do next?
Identify target countries and plan local content only where it adds value.